Why Video Content Is Key for Devon-Based Businesses
Whether you’re running a boutique hotel in Torquay, a fitness studio in Newton Abbot, or a retail store in Exeter, video content is the most powerful way to connect with customers in 2025. The right video content ideas can elevate your brand, increase engagement, and turn local browsers into loyal buyers.
At Flow Motion Studios, we help Devon businesses create meaningful, cinematic videos that resonate with their audiences. Here are 16 powerful video content ideas to help you grow your brand this year:
1. Behind-the-Scenes Content
Give your audience a sneak peek into daily life at your business. Whether it’s prepping for a big wedding at your venue or roasting coffee in your café, behind-the-scenes videos are relatable and build trust.
2. Customer Testimonials
People trust people. Capture satisfied customers sharing their experience with your service or product. Add B-roll for a polished, professional look.
3. Product or Service Demonstrations
Need to explain what you do or how something works? A clear, well-shot demo is one of the most useful video content ideas for converting curious browsers into buyers.
4. Meet the Team
Introduce the friendly faces behind your business. These personable, short-form videos are great for social media and show the human side of your brand.
5. Event Recap Videos
Attending or hosting an event in Devon? From food festivals to wedding fairs, a highlight reel helps you stay relevant and shows your connection to the local community.
6. How-To or Tutorial Videos
Position yourself as the expert in your field. Whether you’re a florist, baker, or yoga teacher—short, helpful how-tos are a powerful way to gain trust and online visibility.
7. Social Media Reels & Shorts
Create short-form content optimised for Instagram Reels, TikTok, and YouTube Shorts. These fun, fast-paced videos are designed to grab attention and boost engagement.
8. Seasonal Campaign Videos
Capture the spirit of summer in Salcombe or Christmas in Exeter. Seasonal videos are great for promoting offers or connecting with audiences emotionally.
9. Drone Videos
Capture stunning aerial shots of your location. Ideal for hospitality, property, and tourism businesses looking to showcase Devon’s natural beauty.
10. Time-Lapse Videos
Perfect for projects like renovations, setups, or creative workspaces—time-lapses compress hours into seconds and show exciting transformations.
11. FAQ Explainers
Answer common customer questions in a short, engaging video. This improves user experience and can reduce repetitive support queries.
12. B-Roll-Enhanced Testimonials
Combine real customer reviews with cinematic visuals. These storytelling videos are more emotional and immersive than a simple talking head.
13. Mini Case Studies
Show how your business helped solve a real problem. Great for service-based businesses and those working B2B, case study videos build credibility fast.
14. Day-in-the-Life Features
Follow a business owner, team member, or even a product through a typical day. These videos are informal, fun, and show your passion in action.
15. Promo or Offer Announcements
Promoting a sale, new launch, or exclusive deal? These are ideal video content ideas for local ads and paid social campaigns.
16. Local Area Spotlights
Show off your part of Devon! From the beaches of South Hams to Dartmoor’s rugged beauty, location videos create emotional connections with both locals and visitors.
Ready to Bring These Video Content Ideas to Life?
If you’re based in Devon and want to grow your business through video, Flow Motion Studios can help. We’re a local team creating cinematic content that’s not just beautiful—but effective.
🎥 Let’s talk about the best video content ideas for your business and turn your story into something unforgettable.