Hiring a video production company UK can be one of the most effective marketing decisions you make.
This guide breaks it down step-by-step so you can compare providers confidently and commission a video that works hard for your brand.
Step 1: Define the Purpose of Your Video
Before contacting any video production company, start by defining what you want the video to achieve:
- Is it for brand awareness, product promotion, property sales, or social engagement?
- Will it be used on TV, your website, or social media?
- Do you need actors, voiceover, animation, or drone footage?
Clarity here will help you brief your video team accurately and avoid unnecessary costs.
Step 2: Know the Different Styles of Video Content
Here are two very different styles of videos created by professional production companies in the UK:
🎥 Example 1: Lifestyle & Narrative Commercial
Watch: https://youtu.be/gEfV83zNX8A
This emotionally driven video uses cinematic lighting, slow motion, and storytelling to create an aspirational feel. Perfect for:
- Lifestyle brands
- Premium products
- TV or high-end social ads
This style often requires a full crew, director, location scouting and advanced post-production. Budget: £4,000+
🏡 Example 2: Property Video with Drone
Watch: https://youtu.be/ratGtvamfXM
This is a clean, visually-driven video showcasing a home using drone footage and gimbal-stabilised walkthroughs. Ideal for:
- Estate agents
- Developers
- Holiday rentals or park homes
This type of video is faster to produce and highly effective for online listings and social media. Budget: £1,000–£2,500
Step 3: Understand Budget Ranges
Video production pricing in the UK can vary based on crew size, equipment, length, and complexity.
| Budget | What You Get |
| £500–£1,500 | Simple video with 1 videographer, minimal editing |
| £1,500–£4,000 | Drone footage, interviews, branded editing, music licensing |
| £4,000 | High-end commercial with full crew, actors, voiceover, scripting |
| £10,000 | National TV ads, celebrity/influencer involvement, advanced effects |
Tip: Always request a detailed breakdown of what’s included: scripting, voiceover, travel, revisions, and usage rights.
Step 4: Ask About Cameras, Drones & Equipment
A professional video production company should be transparent about the tools they use. Equipment affects your video’s look and credibility.
Cameras:
- Mirrorless/DSLR: Great for agile, beautiful visuals
- Cinema Cameras (RED, Blackmagic, Canon C-series): Deliver a film-quality finish
Drones:
- Confirm that they are CAA certified
- Aerial shots boost production value and are ideal for property, tourism, and lifestyle brands
Step 5: Compare Before You Book
Don’t just go with the first company you find. Compare:
- Portfolio: Does their work reflect your vision and quality expectations?
- Reviews: Look for Google or Trustpilot testimonials
- Industry fit: Do they have experience in your sector?
- Team structure: Are they a solo operator or a collaborative crew? (Both can be great)
- Creative direction: Can they advise you on strategy and distribution, not just film and edit?
Final Thoughts: Why the Right Video Partner Matters
Choosing the right video production company UK isn’t just about cost — it’s about trust, creativity, and results. A good production partner will understand your goals, elevate your ideas, and deliver video content that genuinely moves the needle.
Whether you’re after a cinematic brand piece like this or a clean property showcase like this, Flow Motion Studios can help bring your vision to life.
Ready to start your project?
Let’s chat. Book a discovery call today and find out how we can help you tell your story through powerful video content https://flowmotionstudios.co.uk/contact-us/
